Insights
From the field.
Articles
If Google Ads paused tomorrow, what would still be standing?
A simple exercise I run with ecommerce teams: if paid traffic stopped for 30 days, what percentage of revenue survives? For many brands, the honest answer is lower than they expect. Paid is fuel. Fuel without structure creates dependency.
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AI shopping tools: new traffic or demand shuffle for Shopify brands?
58% of shoppers now use generative AI for product recommendations instead of traditional search engines. This doesn’t create new demand — it reroutes existing demand through new channels. For mid-sized brands, that reshuffle is the opportunity.
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